The Promena Group is one of Switzerland’s leading providers of services on the FMCG market. It is 100% family-owned. The owner, Moritz H. Weber, was born in 1962 and holds a law degree from the University of St. Gallen (lic. iur.). After holding various roles at high-profile Swiss companies, he joined the Promena Group in 1997 and became its owner in 2007.
“The trust-based relationships that I enjoy are the result of constantly upholding values that I actively embrace and support. If this system of values is authentic and transparent, it can hold the key to long-term shared success. In my life, I’ve been fortunate enough to work with colleagues and partners who share the same or similar underlying values to me. This gives me strength and energy.”
Moritz H. Weber, Owner
Investment in a sustainable future with the construction of a large photovoltaic system
on the roof of company headquarters. The system covers Promena's entire own requirements, including logistics
Development of a new field sales structure
for the out-of-home segment
Relaunch with the brand representation for Lavazza (1990–2016);
start of brand representation for Suchard-Express, Carambar, Orangina, Lipton Ice Tea and Ponti
Introduction of the electronic exchange of product information
via GDSN with all key trade partners
Start of partnership with Emmi, providing POS services for this client in French-speaking Switzerland.
Start of partnership with Dr. Oetker, providing POS services for this client
Martin Zimmerli, who holds a business school degree, an Advanced Federal PET Diploma in sales management and an MAS,
joins as Head of Sales and Merchandising
Start of partnership
with Diageo, providing POS services for this client
Start of partnership with Hero,
providing POS services for this client
Introduction of COMPAS –
CRM project software for POS services
Total overhaul of IT infrastructure and introduction of the MS Dynamics AX ERP system and Citrix;
establishment of EDI connections with 80% of clients
Start of brand representations
for Del Monte, Stevia Sweet, Vahiné, Mazola, Alvalle, Doritos and Lays Bugles
Acquisition of Promena Holding AG by Moritz H. Weber,
thus keeping the Group 100% family-owned
Markus Soland, who holds a degree in economics from the University of St. Gallen,
joins as Head of Key Account Management
Start of brand representations
for Denim, Langnese and Rorax
Start of partnership with Red Bull, providing POS services for this client.
Moritz K. Weber hands over to Moritz H. Weber as CEO of Promena AG
Thomas Hinder, who holds a degree in business economics from a university of applied sciences,
joins as Group CFO and Head of Finances & Administration
Start of brand representation
for McCormick, Butty, Zip and Aromatica
Establishment of Promena Holding AG with the acquisition of the four operating companies
Promena AG, Promlog AG, Herba-Imodac AG and SFM-Cosmos AG
Acquisition of the packaging company Triformis AG, with a name change to the logistics firm Promlog AG
Complete overhaul of warehouse operations with 12,000 pallet slots;
introduction of an electronic warehouse management system using portable data terminals
Moritz H. Weber, who holds a degree in law from the University of St. Gallen,
takes charge of Herba-Imodac AG as CEO
Acquisition of SFM-Cosmos AG
Start of brand representation
for Gatorade
Start of brand representation
for Frosch and Emsal
Acquisition of Herba AG,
later renamed Herba-Imodac AG and now known as Herba-Collection AG
Start of brand representation
for various international brands
Loss of the distribution business for DG and Beiersdorf products.
Death of founder Hans Grether
Start of brand representation
for Vileda and Fulle Rulle
Loss of distribution rights for Procter & Gamble products.
Start of brand representation for various international brands
Moritz K. Weber takes over as CEO
Start of brand representation for Assugrin and Hermesetas
Opening of the new Promena headquarters in Pratteln
on the site of a former pavilion from the “Expo 64” Swiss national exhibition
Promena is led by a three-man team of Moritz K. Weber (Marketing),
Hansruedi Buss (Sales) and Alfred Frank (Administration)
Moritz K. Weber marries Doris Grether, daughter of Hans Grether.
Moritz K. Weber joins Promena as a salesman.
Development and boom phase for Promena AG,
with sales doubling every three years
Promena AG is founded by Hans Grether, owner of Doetsch Grether AG.
CEO Willy Goetz launches the distribution of DG, Beiersdorf and
Procter & Gamble products in the Swiss retail sector